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Cannabis · B2B Platform

Cue

Brands spend real money on budtender incentives and cannot prove a dollar of it moved product. Cue makes the payout depend on the proof.

Cue

The problem

Retail cannabis is sold by whoever is behind the counter, so brands pay for budtender training and spiffs. The money goes out as gift cards and vibes: no verified sale, no attribution, no way to tell a good store from a loud one, and a compliance surface nobody wants to own.

What we shipped

  • Two campaign formats kept strictly separate — individual commission, and store team challenges where a verified unit target unlocks one shared pool
  • Verified sell-through: the seller logs the sale, it gets matched against evidence, then it gets paid
  • Wallet, redemption and a settlement run on a fixed schedule
  • Attribution console — attributed revenue, units moved, active sellers, cohort analysis and an ROI calculator
  • Product library and training modules with compliance quizzes gating eligibility
  • React Native app for the retail floor, admin web for the brand
Attributed revenue, units moved and active sellers
Attributed revenue, units moved and active sellers
Fourteen-day sell-through
Fourteen-day sell-through
Active campaigns with progress and settlement status
Active campaigns with progress and settlement status

Tenant, stores, staff and figures in these screens are synthetic.

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